The Business of Inventing Book
Read my book on the business of inventing
Learn the A to Z process of creating and marketing your invention. Advice on inventing, patents, copyrights, trademarks, raising capital, branding, product packaging, and more.
AS FEATURED IN
The Business of Inventing Book
The Business of Inventing is your practical guide on how to get your invention into America’s thriving marketplace.
The foreword is by Richard Grudens, author of 15 books and a leading authority in the world of the Big Band and Jazz Era of the 20th century. Jim, who has spent a number of years promoting a variety of products in several leading sales organizations with tens of millions of dollars of products sold to his credit, has trained countless sales people in his unmatched approach, thus enabling them to call on the world’s largest retail stores and eventually writing up record sales orders. His homespun and direct approach while working as a sales manager in his family’s retail stores paved the groundwork for his future. When selling products to retail buyers, Jim cultivated his ideas and has brought them to the national stage. Jim’s vast experience encapsulates all the questions posed by inventors and provides the answers in this amazing book.
This is a book that features all the important aspects of marketing an inventor’s creations. It covers the steps to inventing, the psychology of inventing, how to apply for patents, trademarks and copyrights, how to raise capital, develop products, branding and packaging, how factories work, discovering the channels of retail, pricing the inventor’s product and how to call on buyers at major retail chains to win the battle of securing sales of their products. Inventing is the first step on the journey to succeeding in the world of selling products to retailers.
Let my book be your guide!
Reviews from Industry Experts
I’ve been in the invention and retail space for 25+ years. Hear what experts say about me.
Kevin Harrington
Shark Tank Investor, Infomercial King, author, world-recognized speaker
“Jim is a true shark! His retail connections are unmatched.”
Juli Shively
Founder, Innovation World Architect, Innovation World Alliance
“I’ve been in the youth innovation space for nearly 24 years, and I still learn something from every industry expert I meet. Jim DeBetta is one of those industry experts.”
Brock Felt
Investor, Cofounder, CMO, Acquisitions.
“Jim is my go to person for our brands. He is a leading force in the world of retail product development and sales. When my celebrity clients need a “go to” guy to get their products to market, Jim is the guy!”
Buy My Book & Start Learning
See what it’s like learning from a product and invention expert — take your ideas to retail faster than you can imagine.
Frequently Asked Questions
Jim has successfully sold tens of millions of dollars to the world’s leading retailers such as Costco, Target, Walgreens, Bed Bath & Beyond, and dozens of others. He has counseled hundreds of invention entrepreneurs and established multi-million dollar consumer products companies. As an industry-recognized blogger, author, and sought-after speaker, Jim has the deep experience and knowledge to help you succeed.
He will work with you one-on-one to get everything organized, created, and situated so that your product gets manufactured and prepared to sell to retailers. Think of it as having a dedicated employee with years of valuable experience working to help you!
Many things need to be done when you develop a product and build a business around it. A website needs to be created and polished if already in existence, proper spec and sell sheets need to be formed, great packaging must be created to help set your product apart, and pricing structures need to be formulated so that you and the retailer make money, manufacturing details must be organized so that your products are well made and done so for the best possible price, and when all of the dozens of other details have been addressed you must learn how to market and sell your products! Jim will teach you everything you need to know and will bring in his team of experts to help execute all phases of your project. Through calls, emails, and teleconferences with other experts, you will have Jim there by your side to guide you!
Jim has vast experience in the following areas:
Product development – getting an idea from your mind onto paper and beyond
Patents and Trademarks (disclosure – Jim is not a patent attorney or agent)
Manufacturing
Branding – logos, taglines, and website development
Licensing
Sales and marketing to small and large retailers
Social media marketing
Public Relations
Packaging
Pricing strategies
Funding
And so much more!
The Inner Circle of experts consists of the leading names in the consumer products industry including renowned patent attorneys, funding experts, factory sourcing agents, branding gurus, social media mavens, licensing pros, and highly successful retail sales and marketing leaders. Each one of these experts is industry-recognized and enjoys top-level reputations in the industry.
Jim will tell you that, in his nearly 20 years of selling to major retailers all over the world, nearly 90% of all people who approach him are NOT READY to sell to retailers or license their products to companies. Their websites and collateral materials usually need revisions, the product may need packaging changes or pricing restructuring and many other areas may need to be addressed for Jim to feel comfortable and confident when you approach executives who can purchase your product. The fact is that if you are not in the business of consumer products your judgment of your own product and its readiness may be clouded due to a lack of relevant information, inexperience in knowing what retail buyers and corporations want from you, and your simple desire to see your own product succeed. Jim would never perform surgery on himself or go to court without an attorney because he understands the extreme value of having an expert by his side to make sure things get done correctly. Having an expert to help you do the work is a big asset and money saver as well.
Simple…because it takes time to do everything that is mentioned in the above question and answers. On average, it takes more than a year of hard work to take an idea for a product and have it ready to be sold to retailers. Since there are dozens of “moving parts” to developing and preparing a product for selling, there will surely be many calls, emails, and back-and-forth work and discussions to complete everything and to answer the many questions you will have along the way. It is simply not possible to have Jim review everything you have done, make suggested changes, help you learn what you need to know, and do it all in a day or two. He does things RIGHT and to do that takes lots of time and commitment for both of you.
No, and anyone that promises success may be lying to you! There are so many factors that determine success and many of them have nothing to do with the product itself. Jim will do everything in his power to help you succeed but there are simply no guarantees.
He will email you a lengthy questionnaire. Once you answer it and send it back, he will review it and get a “baseline” from which to work and understand what you have done and what you need to do. Then, Jim will call you to review the questionnaire and begin laying out a game plan that you both will work from to ensure you stay on track and that work gets completed in order and efficiently.
He does not call on buyers as part of his standard coaching programs. Jim offers special programs that are dedicated to just selling products and that depends on a number of factors. However, Jim will teach you everything you need to know on how to make a cold call to a buyer, negotiate a deal, and follow up and get a deal done!
