Get Expert Product Licensing From Jim DeBetta
Learn the A to Z process of licensing your product or product idea to corporate executives to earn a lump sum or passive income.
My product licensing services can help you realize your goal of licensing your product faster and earning royalties or other income from your invention.
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How Licensing a Product Can Open New Revenue Streams
Licensing is a passive income system where you don’t need to directly produce or market the product yourself.
When you allow companies to use your product or intellectual property (IP) rights, such as trademarks or patents, it can open several revenue streams, including:
Upfront Licensing Fees
You can receive a lump sum when you give companies the right to use your intellectual property.
Royalty-Based Income
Under this popular licensing model, you continuously receive a percentage of the revenue generated by the licensed product after the license is signed.
Ongoing Milestone Revenue
You can receive extra revenue when particular product development or sales milestones are reached within the product licensing agreement.
Brand Extension Revenue
Depending on your agreement, you can license your brand or product to additional companies to create complementary products. For example, a clothing brand can license its name and one of its seasonal ranges to an accessories company to expand its market reach beyond clothing.
Cross-Licensing Agreements
You can exchange product licensing rights with other companies to obtain their IP, which can open up new product offerings or markets.
Common Challenges in Product Licensing
The product licensing journey presents unique challenges:
Finding the Right Partner Is Hard
The processes of research, due diligence, soliciting and vetting recommendations, and evaluating and negotiating with potential licensees are lengthy. Finding the right licensee who shares your values, has a reputation for protecting IP rights, and has the resources to market the licensed products effectively can be challenging.
International Licensing Is Complex
If you are looking to enter a foreign market, you can experience additional risks and difficulties. You must understand and comply with local laws, culture, and customs. You also have to navigate currency differences and possible language barriers.
Loss of Control Over Your Brand Image or Reputation
Since licensing entrusts your personal or business image and reputation to a third party, you can lose control over them. Collaborating with your licensee to maintain your reputation or brand image can be difficult.
Intellectual Property Infringement
Your licensee can replicate your intellectual property or use it in ways you haven't authorized. Legal disputes can ensue, which are costly.
Jim’s Tailored Solutions for Your Licensing Needs
I take a personalized approach, intensively analyzing your specific requirements and providing customized licensing options that suit your needs:
- Service Features: I let you pick the specific features of my service that are most relevant to your business goals or practices.
- Licensing Plan: I’ll create a licensing plan that aligns with your budget and situational needs.
- Licensing Agreement: I negotiate a favorable customized licensing agreement on your behalf. The agreement can include flexible licensing models, such as per-unit or a percentage of sales royalty structure. The model can also be tiered pricing based on market reach or sales volume.
- Contract Terms: I can help you negotiate tailored aspects such as IP protection, dispute resolution mechanisms, and quality control measures.
- Custom Marketing Materials: I can help you make marketing materials like sell sheets to show to potential companies when I pitch your product.
Reviews From Clients
My clients are thrilled with the results they’ve seen, but hey, don’t just take my word for it. Check out for yourself what they say:
Cara Brzezicki
Author and Product Developer Jazzie Beans LLC.
“Jim is a Licensing Guru! I am so thankful for Jim’s outstanding knowledge and expertise on licensing! I had no idea how to even start a licensing agreement, nevertheless, what to ask for. Jim was able to negotiate a better licensing percentage and also allow my product to be used in different industries.”
April Mitchell
3-Time Patented Inventor, MOJO Nation 100 Recipient, Women in Toys Wonder Woman Nominee.
“Jim DeBetta is a true professional in product development, licensing, manufacturing, and marketing. With years of experience, he can help with whatever your needs are. Jim is a great guy to have on your side working with you!”
Key Components of Our Approach
I use a proven product licensing strategy based on my 25+ years of experience in retail:
Detailed Initial Consultation
I'll have a thorough consultation with you to discuss your finished product or product idea and your business goals.
Patent Search
While I am not a patent agent or attorney, I'll help you do a patent search to see if you are infringing on someone else's patent. I can refer you to the right patent experts to help you patent your invention.
Market Analysis
I'll consult with you to find the best potential companies for your product based on brand compatibility, target market, and past or current market trends.
Competitor Research
Analyzing your competitors and their past, present, and upcoming licensing activities can help you determine your competitive advantage and define your unique value proposition.
Producing or Reviewing Marketing Material
If you don't have any marketing material, I'll write an effective sales sheet for you. If you have one, I'll review it to ensure it can prompt potential licensees to ask for more information.
Reaching Out to Corporate Executives
I will introduce your product or invention idea to the right corporate executives within my circles or the new ones we find through research. I'll vet them to ensure their values align with yours and that they are capable of producing your envisioned product to fully exploit the licensed product or IP.
Negotiations
Interested corporate executives or licensees will ask for more information. I’ll request them to sign a non-disclosure agreement. I'll then negotiate the remaining licensing aspects on your behalf, including the best licensing model and the agreement terms and conditions.
Ongoing Support
Once the licensing deal closes, we can agree on ongoing guidance on managing the licensing relationship and addressing any arising issues.
How We Work Together
Our work together on licensing your product idea or market-ready product will involve a lot of ongoing discussions via calls and emails. Besides the intensive initial consultation, I’ll be available to answer any questions you have along the way. On your end, you can respond promptly to communications, including requests for additional information or feedback on different milestones.
What Sets Us Apart From Other Product Licensing Companies
My services stand out from what other product licensing agents and companies offer in various ways:
- Decades of Collective Experience: I have over two and a half decades of experience in invention, product development, and retail sales. I know what consumers and corporations want from you. The experts I work with also have many years of experience in their respective fields.
- Connections with Industry Experts and Licensees: I have long-running relationships with industry experts, such as patent attorneys and corporate executives from potential licensee companies. You can rely on my network to find the best professionals for a faster licensing process.
- Excellent Customer Support: You can expect regular updates and answers to your concerns via calls and emails. I do this for all clients, whether you are looking for licensing, factory services, retail readiness evaluation, or consumer survey services.
Duration and Investment for Product Licensing Services
The product licensing process typically takes several months but can be as long as a couple of years. The duration can vary based on product complexity, negotiations needed, and the type of companies we contact.
Since each process and invention idea or product is different, the service cost can vary.
Money isn’t the only resource that you’ll need to invest. I’ll also need you to dedicate some of your time to the process, from the initial and ongoing consultations to the end of the project and beyond, as necessary.
Frequently Asked Questions
Here are answers to common product licensing questions from inventors and entrepreneurs:
Licensing a product is entering into a comprehensive contractual agreement to allow a third party to use your intellectual property, product idea, or market-ready product for a specified duration under specific terms and conditions.
In the consumer product licensing market, the items involved can include brand items like logos and names, product ideas, finished products, or intellectual property such as patents.
The company taking on the manufacturing and marketing responsibilities is called the licensee. As the licenser (the item or IP rights owner), you will receive a lump sum or periodic fees like royalties.
The following groups of people can benefit from my licensing services:
- Inventors or entrepreneurs who aren’t well-versed in the licensing or product development process.
- Inventors or business persons with limited finances who can’t afford to bring the product to market themselves.
- Inventors or entrepreneurs with other commitments that hold them from pursuing the longer route of going to market themselves.
- Inventors or entrepreneurs whose business model is to constantly earn royalties and other forms of income by developing product ideas and licensing them to companies.
The product licensing process usually takes several months but can extend to a couple of years.
As mentioned, the duration will depend on factors such as the complexity of the product, your preparedness, and the type of companies we have to contact.
The consumer or retail market allows for licensing almost any type of product, including:
- Beverages
- Games and toys
- Automotive accessories
- Clothing and accessories
- Outdoor gear
Just talk to me, and I’ll let you know if your product is ideal for the process.
If you want to go solo, do proper market research to find companies that align with your brand or target market. You can check trade publications, online directories, competitor analysis reports, and trade shows.
Prepare a compelling presentation and other marketing material to show potential licensees the product features, benefits, market potential, and why they should take up the licensing.
However, working with a product licensing agent is the best way to find the right licensee for your product. They have industry connections, years of experience, and expertise in licensing procedures.
Getting started with my product licensing services is easy. All you have to do is reach out to me through my contact page, and I’ll connect with you to discuss your needs further.
