Retail Sell Sheets
Stand Out with Expert Sell Sheet Solutions for Retail Buyers
Do you have a sell sheet? Price and spec sheets? No? I can help! I’ll work with you to create a sell sheet that you (or we) can use to sell your products into retail.
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Challenges Businesses Face Without Effective Sell Sheets
As a business, you may face the following challenges if you don’t have effective sell sheets for your products:
Poor Lead Generation
You may not know what sales channels to prioritize or use to find leads and turn them into repeat retail buyers. This can be adverse, especially when your business or product is relatively new.
Loss of Potential Sales
Potential retail buyers may lose interest fast if your sell sheet lacks critical information such as product features, specs, and benefits.
Loss of Trust in Your Brand
If you include inaccurate information on your sell sheet, you may hurt your brand's reputation. The sheet must accurately represent your brand.
My Expertise in Creating Impactful Sell Sheets
As a renowned invention or product expert, I have over 25 years of experience helping businesses sell to major retailers like Amazon, Target, Costco, Walgreens, Home Depot, Dick’s Sporting Goods, Bed Bath & Beyond, and many others.
I’ve sold hundreds of millions of dollars worth of products to the largest retailers in the world through high-value product sell sheets.
My sell sheet creation process is informed by years of retail readiness evaluation, during which I also assess a product’s success potential in the retail market.
I also rely on my experience in sales representation and retail market entry, where I help businesses approach buyers and make their products attractive to retailers.
Reviews From Clients
Here are some positive reviews for our sell sheet service from recent clients:
Holly E.
Founder, Innovation World Architect, Innovation World Alliance
“The sell sheet you made was perfect! Exactly what we needed to show of our product.”
Beth R.
Investor, Cofounder, CMO, Acquisitions.
“Thanks for making the sell sheet. Looks wonderful!”
Why You Need a Sell Sheet
Here’s why you need a sell sheet for your product:
- Making Good First Impressions: Sell sheets help present your product in a business-friendly manner to draw customers in, showcasing your professionalism and securing good first impressions among prospective retail buyers.
- Standardizing Your Sales Information: With a single sell sheet, all your sales representatives can promote your product in the same consistent manner for better results. They only need to share the one-pager with potential buyers or relay the information on the document.
- Refining Your Sales Pitch: A sell sheet helps improve your sales pitch by quickly telling your prospects about your product. The document also addresses your audience’s specific pain points before you even talk to them, giving you a solid foundation to go on.
Our Sell Sheet Creation Process
Here’s what happens once you reach out to us and tell us all about your ready product:
- Before we begin the sell sheet writing process, we study the product and its crucial aspects, such as features, benefits, and specs.
- The sell sheet describes the product, its main specs, features, benefits, and why the prospect should buy it.
- Once the sell sheet is ready and you’ve approved it, we present it via email to potential buyers.
- We allow the buyer time to assess the product based on the sell sheet.
- If they express interest, we offer them more detailed information, such as a 6 to 8-page presentation deck, which my team can create for you at a reasonable cost if you don’t have one.
What’s Included in Your Sell Sheet?
You can expect our sell sheet to include elements such as:
Engaging Copy
The sell sheet includes concise copy, such as the product description, headline, subheadlines, unique selling points, and product name. We'll also add reviews or testimonials if you have any.
Captivating Visuals
We'll add striking visual items such as product imagery, brand tagline, white space, colors, fonts, and brand logo.
Compelling Call-to-Action
We'll craft an engaging CTA to ensure the recipient knows where to go or what to do next if interested in the product.
What We Need from You to Create Your Product Sell Sheet
- Product specifications, such as size, weight, price, make, and warranty. Still and/or lifestyle photos. These are especially important if your product is new on the market and doesn’t have a lot of recognition.
- An embeddable video of the product, if available. A lifestyle video of a recent consumer using the product would be great.
Why Choose Jim DeBetta as Your Sell Sheet Designer
You’ll want me to work on your product sell sheet design for the following reasons:
Extensive Personal and Team Experience
I have over 25 years of experience working with inventors to help them work through product ideation to market entry. This includes years of designing and writing sell sheets. I also have a trusted team of professionals I work with.
Industry Connections
You can count on my vast connections with key buyers and decision-makers across major retail companies. I already know what retailers want in a product or look for in a sell sheet.
Dedication to Your Success
I am a warm, approachable professional passionate about helping inventors succeed. With my help, your product can be noticed and displayed on major shelves quickly.
Holistic Approach
I don't just write and design sell sheets. I also ensure you get a website created if you don't have one. Or we could polish your existing website where necessary. I also help you with other crucial aspects like product packaging, funding for production, social media marketing, pricing, and guidance through my coaching and consulting services.
How Much Does It Cost to Make a Retail Sell Sheet?
You can expect to spend $350 to have a retail sheet made for you. The cost depends on factors such as the consultant, how many revisions you need, and the type of product.
Turnaround Time
Our sell sheet turnaround time is typically 7-10 days. While we can complete it in less time, we don’t guarantee this because each client’s needs differ.
We may have to ask you for more information, and the process could take longer. However, we always communicate promptly if we expect any delays.
Our No-Refund Policy
We have a no-refund policy because we guarantee that we make sell sheets with what retail buyers want to see in mind, especially regarding the copy.
Additionally, a lot of time goes into designing, formatting, and writing sell sheets. We always work with you on the revision leg of the production to ensure everything is to your satisfaction.
Frequently Asked Questions
Here are some crucial questions you may have about sell sheets:
A sell sheet is a one-page document you use to showcase your product’s features, specifications, and benefits to prospective buyers.
The concise and visually appealing document is meant to convince a reader to take action, such as contacting your sales team.
While a sell sheet is typically used to sell a single product, a catalog is a comprehensive list of a business’s offerings.
Catalogs include details like product pricing, specs, and descriptions. They aim to inform potential customers about a wide range of product options.
You can use most of your current brand materials for the sell sheet to maintain consistency across all your marketing materials. You may include your brand logo, fonts, color schemes, and product imagery.
You may need to revise or customize some elements further to showcase the product’s unique selling points.
Most importantly, ensure the copy specifically speaks to your target audience and covers the product’s key selling points.
It’s best to make multiple sell sheets if you have multiple products, one for each.
If you opt to make them yourself, use templates for easier formatting each time and to maintain standard branding. Keep refreshing some visuals and each copy to conform with current industry trends.
We can create sell sheets for different types of products such as housewares, sporting goods, electronics, toys, gadgets, men’s and women’s accessories, consumer goods, kitchen and bath products, pet products, and many more.
We offer two simple revisions for our sales sheet service. The revisions ensure the sheet looks exactly as it should and is needed so the target retail buyers can understand it clearly and concisely.
You can find the best sell sheet examples by searching online for “sample sell sheets,” which are usually available on marketing blogs.
You can also find sell sheet templates on platforms like Pipedrive, Visme, and Canva. These platforms offer a variety of adaptable templates and even ready samples.
If you have the resources, it’s best to hire a professional to make the sell sheet for you.
Let's Create your Sell Sheet
See what it’s like working with a product and retail expert — take your ideas to retail faster than you can imagine.
